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  1. Crisis management plan: Agile + Digital

    ... that an omnichannel strategy is a more successful way to prospect and secure new business than traditional ones, despite the high costs and difficulties related to attracting new customers. Outlook: three methods As part of their presentation at the Virtual Digital Growth Summit, McKinsey experts distilled their insights from a global survey of 2,500 respondents (representing various industries) into three methods that will drive sales growth in the future: Selling with Insights (using data analytics),...